Vero Initiative

How it began

We started the Vero Initiative in 2015 to bring awareness to local non-profit organizations making a difference in Indian River County.


Each month we partner with a local organization to promote the good they are doing in our community.We donate 5% of all Vero items sold each month to the charity we are partnering with that month. With the tremendous support of our customers, we have been able to give back over $20,000 to 49 local non-profits through the Vero Initiative.