How it began
The Vero Initiative was created in 2016 by Audrey, owner of Seahorse Lane Boutique, to bring awareness to local non-profit organizations making a difference in Indian River County.
THE VERO LOGO IS A SYMBOL OF LOVE AND RESPECT FOR OUR HOMETOWN OF VERO BEACH, FL.
When you purchase an item with this logo, a portion of the sale is given to our current local non-profit partner.
Every quarter, we partner with a new local organization to promote the good they are doing in our community. Three percent of all Vero sales are given directly to the charity we are partnering with that quarter. With the tremendous support of our customers, we have been able to give back over $20,000 to 50 local non-profits through the Vero Initiative.