How it began
The Vero Initiative was created in 2016 by Audrey, owner of Seahorse Lane Boutique, to bring awareness to local non-profit organizations making a difference in Indian River County.
THE VERO LOGO IS A SYMBOL OF LOVE AND RESPECT FOR OUR HOMETOWN OF VERO BEACH, FL.
When you purchase an item with this logo, a portion of the sale is given to our current local non-profit partner.
Every quarter, we partner with a new local organization to promote the good they are doing in our community. Three percent of all Vero sales are given directly to the charity we are partnering with that quarter. With the tremendous support of our customers, we have been able to give back over $20,000 to 50 local non-profits through the Vero Initiative.
OUR CURRENT PARTNER
FOR THE MONTHS OF JANUARY, FEBRUARY, & MARCH, A PORTION OF OUR VERO INITIATIVE SALES WILL GO TO THE VNA & HOSPICE FOUNDATION!
Begining in November 2022 Vero Initiative items will now be sold at The Beach Shop on Ocean Drive! We are so excited to see where this partnership takes us! Read more..